TAG HEUER CELEBRATES THE 50 YEARS OF THE ICONIC CARRERA SERIES IN BRAZIL
TAG Heuer, the Swiss luxury watch Brand, continued the 50 years anniversary celebration of its iconic Carrera Series by hosting a distinguished cocktail party in the prestigious Shopping Cidade Jardim Mall.
Cidade Jardin Mall is one the most well known luxury malls in Sao Paulo and the home of all International Luxury Brands. It is also the location of the first TAG Heuer Boutique in Brazil.
All the guests attending the event were able to discover the Boutique as they made their way to the event location, welcomed and escorted by beautiful TAG Heuer ‘60s inspired grid girls.
Special appearance of the two new Brazilian motor racing Brand Ambassadors, Felipe Nasr and Lucas Di Grassi and renown automotive journalist Reginaldo Leme made this an unforgettable evening for the 220 VIPs and friends of the Brand in attendance.
During the event , guests had the unique opportunity to see a full historical range exhibition of Carrera collection timepieces in spectacular settings that embodied each era as if traveling back in time.
Those in attendance also had the opportunity to interact with our new Brazilian Ambassadors and enjoy firsthand the exhilarating autorama competitions. Journalists from all media including TV attended the party.