By TAG Heuer team, TAG HEUER —  12 Aug 2014

TAG Heuer Boutique opens in Europe’s Largest Luxury Watch Showroom

After much anticipation, TAG Heuer proudly announce the opening of its latest boutique concept with Watches of Switzerland, the largest showroom devoted to luxury watches, on Regent Street in London’s West end, on 12th July, 2014.

This incredible three storey, 17,000ft2 site houses twelve luxury branded boutiques, with TAG Heuer taking centre stage. The Calibre room on the lower ground floor presents more than twenty of the world’s finest watch brands and features a state-of- the- art interactive digital experience, allowing customers to explore the fascinating world of luxury watches throughout the decades, a mesmerising display that sees customers entranced for hours.

The TAG Heuer boutique, situated in a prime location on the ground floor brings to life the latest boutique concept with effortless style and sophistication. An extensive range of Carrera watches are available, including a one month UK exclusive: the Carrera 1887 Chronograph, featuring a polished, fine- brushed steel and titanium case with a unique bull head feature for the crown and sporty red detailing on the dial. The boutique also offers the largest collection of Haute Horlogerie watches in the UK including the 2014 exclusive, the Monaco V4 Tourbillion, the world’s first micro- belt driven tourbillion, unveiled in Basel earlier this year. Additionally there is the Monaco V4 in titanium, ruthenium and ceramic, the Mikrograph, a mechanical chronograph with 1/100th second accuracy, the Mikrograph Avant-Garde and the Mikropendulum, the first high-frequency chronograph powered by magnets providing a significant increase in precision and performance. The full selection of TAG Heuer watches can also be found on the lower ground floor in the Calibre room.

TAG Heuer UK Retail Director Orla McKeon said: 'We are thrilled to announce the opening of our latest boutique in partnership with Watches of Switzerland and located in the heartland of retail in London's West-End. Our TAG Heuer boutique marks a new chapter in boutique concept design whilst showcasing the height of TAG Heuer innovation with our avant-garde Haute Horlogerie collection, we are delighted to be part of the evolution of luxury watch retailing in the capital."