TAG Heuer announces Giancarlo Stanton as new brand ambassador

TAG Heuer is proud to announce that Giancarlo Stanton, right fielder for the Miami Marlins, all-star player and MVP candidate, will represent the brand as an official ambassador. Tag Heuer and Stanton celebrated the announcement in the brand’s Miami Design District boutique on Monday night, fusing the worlds of sports and culture with Tag Heuer’s venerable heritage as a Swiss luxury watch brand.

Stanton presented the new TAG Heuer Aquaracer 300M Ceramic Bezel, a watch created for those who depend on the brand’s exemplary performance qualities and designed to remain steadfast in extreme conditions. PWC will include descriptions of the style that is selected.

Stanton was joined by fellow TAG Heuer ambassadors, NERVO, the multi-talented DJ/Producer dynamo who are the all-time top-ranking female DJs in the world. Guests had the unique pleasure of listening to an original set as NERVO taught Stanton the fundamentals of their craft. Though Stanton excels in the baseball diamond and NERVO shines behind the decks, both ambassadors strive to defy convention within their respective professions, and share an incredible capacity for withstanding high pressure environments when performing.

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