April 09, 2018

NEW FRIEND OF THE BRAND: WILLIAM TROOST-EKONG, NIGERIA’S SOCCER BACKBONE

Relentless on the field, William Troost-Ekong masters soccer and is powered by an iron will. Constantly defying pressure, he’s now Friend of the Brand TAG Heuer.

As the 2018 FIFA World Cup approaches, one player is the focus of Nigeria’s expectations, a rising star defender. Determined, decisive, both mentally and physically strong, William Troost-Ekong stands as a pivotal presence in the Super Eagles, Nigeria’s national team.

Bronze medalist at the Rio Olympic Games, central defender in one of Europe's most competitive league, William Troost-Ekong embodies a new generation of talents in Africa.

“Facing some of the best forwards in Africa whilst having to perform and deliver on the expectations of such a soccer-loving nation like Nigeria, constitutes a form of pressure that improves you as a player." William Troost-Ekong.

At the age of 24, the Dutch-Nigerian shares the same “don’t crack under pressure” spirit as TAG Heuer. An unfailing will powered by passion. A strength to overcome any obstacle. A motto William Troost-Ekong embraced all along his career to improve himself and upgrade his skills.

TAG Heuer is honored to welcome such a rising soccer star into its Family, joining other prestigious athletes.

Strong-willed, William Troost-Ekong wants his country to mark soccer history with the World Cup. Crucial in defense at each minute during the qualifiers, the young player’s rise has been spectacular, endearing him to the hearts of millions.

NEW FRIEND OF THE BRAND: WILLIAM TROOST-EKONG, NIGERIA’S SOCCER BACKBONE

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