By TAG Heuer team, TAG HEUER —  17 Nov 2014


TAG Heuer Charity Event, “KEI for KIDS – Don’t Crack Under Pressure” will be held in Tokyo, Japan on November 21th. TAG Heuer will welcome Kei Nishikori, first Asian who reached ATP World Tour Finals. Same as TAG Heuer mindset, “Don’t Crack Under Pressure”, with strong mindset of Kei, he fought amongst world tennis elites. 

This Charity event will also welcome children from Soma-shi, Fukushima, hit by huge tsunami triggered by Great East Japan Earthquake hit in 2011. In the event at roof top of Matsuya Ginza department store, Kei Nishikori, Japanese tennis super star, will give a short tennis lesson to children from Fukushima and will have a talk session with them.

You can come and see this charity event for free and have a chance to see one of the greatest tennis players having session with children.* Also, audience of this event can participate in Twitter Photo Contest by uploading pictures during the event on twitter with hashtag #TAGHeuerKeiForKidsEvent. A person who will post most retweeted tweet will get tennis goods autographed by Kei Nishikori.**

Kei Nishikori became TAG Heuer ambassador in 2012. Since then, TAG Heuer Japan launched Japan limited edition watches collaborated with Kei both in 2013 and in 2014. They were based on Kei’s favorite watch, Aquaracer, and designed by Kei Nishikori and TAG Heuer. This special watch have also engraved limited number on the case back and printed autograph of Kei Nishikori.

* For the event, TAG Heuer will possible to restrict audience number because of the capacity of the venue.

**This campaign will be held from November 21 to 24, which only audience of this Charity event “KEI for KIDS” can participate in. Also, for prize sending, only people who live in Japan have qualified to participate to this campaign.