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By TAG Heuer team, TAG HEUER —  08 Sep 2015

JOSEF AJRAM PUSHES HIS LIMITS AT THE HAUTE ROUTE 2015

The Dolomites Swiss Alps was the longest of any Haute Route edition staged. Europe’s highest and most dramatic mountain passes punctuated by every kind of weather conceivable, most of which was not helpful for the riders. But by the end of the event, the scale of challenge put the sense of achievement into sharp relief.

“Life can be finished tomorrow. Eight hours for work, eight hours for sleep, and only eight hours for yourself. That’s only 33% of your life for yourself. What’s your next challenge?” TAG Heuer Friend of the Brand Josef Ajram shares why he’s taking on the world’s most extreme amateur cycling challenge.