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By TAG Heuer team, TAG HEUER —  18 Oct 2017

CARRERA PANAMERICANA CELEBRATES ITS 30TH ANNIVERSARY

La Carrera Panamerica, the ultimate road race, celebrated its 30th anniversary with TAG Heuer’s drivers team Hilaire and Laura Damiron. Relive the race.

CARRERA PANAMERICANA, THE ULTIMATE ROAD RACE

TAG HEUER DRIVER'S TEAM 2ND AT LA CARRERA PANAMERICANAmobile_title_border

After 7 days along 3,000 km of the most difficult and breathtaking Mexican roads, 158 competitors out of 170 crossed the finished line at Durango. 2016 winning champions and TAG Heuer’s Friends of the Brand, Hilaire and Laura Damiron, arrived in 2nd position after winning three stages with their “El Comander”, a Studebaker Commander from 1954.

Considered one of the most dangerous in the world, the legendary race embodies the #DontCrackUnderPressure spirit of TAG Heuer. Inaugurated in 1950 on the Pan-American Highway in Mexico, the Carrera Panamericana was revived in 1988 after a 33-year hiatus in the form of a car rally for classic sports cars built before 1955.

The history of cooperation between TAG Heuer and the "Pan-Am" goes back more than 50 years. From this passion of motorsports, Jack Heuer introduced in 1963 a touchstone for TAG Heuer's identity, the famous Carrera collection.

A revolutionary and robust chronograph designed specifically to hit the road. After more than 10 generations of Carrera, the Swiss watchmaker maintained a strong connection with the legendary Mexican race which has attracted several former Formula 1 drivers and celebrities such as Juan Manuel Fangio.

To celebrate 30 years of unstoppable passion and effort, TAG Heuer launched a Mexico Angel Limited Edition: a 45 mm Carrera automatic with a black rubber strap, black opalin dial, black PVD steel brush case and a ceramic black bezel with red accents and “Mexico” lettering.

CARRERA PANAMERICANA CELEBRATES ITS 30TH ANNIVERSARY

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