By TAG Heuer team, TAG HEUER —  09 Jan 2015

A special event in Buenos Aires before the first e-Prix of 2015

The Formula E championship is off to Argentina for the first e-Prix of 2015. TAG Heuer, a founding partner of the championship and its official watch, is proud to be along for the ride.

TAG Heuer organised a special event for the occasion, a celebration of racing’s glorious past and promising future. It took place on Paseo Fangio and brought together TAG Heuer Brand Ambassador Bruno Senna and Fangio’s relatives. Bruno Senna is Ayrton Senna’s nephew and among the top drivers in Formula E. The Fangio family are guardians of the Argentinian driver’s legend. Fangio once met Ayrton Senna, and vivid portrait now immortalizes their encounter. Seeing it on Paseo Fangio, along with the gleaming e-cars, made indelible the vital link between motor-racing generations.

As part of the celebration, TAG Heuer has launched two new TAG Heuer Carrera timepieces, each sporting a vintage look, a 39mm dial and the iconic Heuer logo:

- A silver and blue watch with a touch of red on the flange’s “60”, the Heuer logo and the second hand. The small blue second counter matches the blue leather bracelet. Classic yet unconventional, it suits perfectly those who appreciate standout design.

- A black and silver chronograph with polished push-buttons and two counters— chronograph at nine o’clock and and seconds at three. The vintage look and shape is based on 1963 TAG Heuer Carrera—the original black and white Panda, a collector’s favorite.

An ideal choice for both men and women, the new pieces capture the heritage of Heuer, and give it a unique and very modern twist.