By TAG Heuer team, TAG HEUER —  01 Mar 2015

A Formula E in the streets of Geneva for the Geneva Motor Show 2015

This has never been seen before in Geneva ! !

On Sunday, March 1st, three days before de Geneva Motor Show 2015 opening, TAG Heuer organized the rollout of a Grand Prix’s car – A Formula One FIA E – in the city of Geneva.

The purpose : Bringing an ePrix to Switzerland ! The start was given by the sound of Alphorns by National Councillor Fathi Derder who has been trying to introduce Formula E races in Switzerland. But exclusively electric !

At the wheel, for the symbol, the young Swiss driver Simona de Silvestro. She wore for the occasion the beautiful TAG Heuer Carrera Calibre 36 Flyback, automatic chronograph 43 MM.