CYCLE FOR SURVIVAL

TAG Heuer is the Official Timepiece and Timekeeper of Cycle for Survival - the movement to beat rare cancers.

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2018 in Review

  • 34,000 Participants
  • 230,000 Donations
  • $39 Million raised
  • TAG Heuer Brand Ambassadors include Henrik Lundqvist, Alexander Rossi, Tim Howard, and Patrcik Dempsey and staff around the country participated in a fundraising challenge, raising $70,000 with 50+ participants

TAG Heuer announced its sponsorship with Cycle for Survival in September 2017 as the Official Timepiece and Timekeeper. Cycle for Survival is the organization behind the movement to beat rare cancers. All funds raised during official rides in Equinox gyms go to the Memorial Sloan Kettering Cancer Centers to fund rare cancer research. During the sponsorship launch event at Time Square in New York City, nearly 1,000 supporters took part, including rare cancer survivors, patients, caregivers, Memorial Sloan Kettering Cancer Center doctors and special guests. 

CYCLE FOR SURVIVAL

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CYCLE FOR SURVIVALmobile_title_border

CYCLE FOR SURVIVAL

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