In just over 13 seasons, Aston Martin Red Bull Racing has radically transformed the world of motorsports with its incredible performance on the track and defiance of convention. They’re Quadruple Double World Champions and their work hard, play hard attitude has infused a brand new energy to the sport complete with an unquenchable thirst for victory combined with a hunger for fun. TAG Heuer is now the Official Timekeeper, Official Watch and Team Performance Partner of Aston Martin Red Bull Racing, marking a historic premiere for a watchmaking brand in the world of F1 with the naming of the Aston Martin Red Bull Racing-TAG Heuer RB12 car now running on a TAG Heuer engine V6 for the RB13. The team shares our passion for innovation and adrenaline. They work hard and play harder. Get ready for adventure at 200 miles per hour as we make motor magic together.
Before Red Bull Racing, Formula 1 was just about completing laps of the track as quickly as possible and finishing first. Red Bull Racing have since demonstrated that life in the pits can also be fun and vibrant.
It was this original approach to sport and entertainment that attracted TAG Heuer. The alliance between the prestigious watchmaker and the most iconoclastic team is reflected in the name of the 2016 car: "Red Bull Racing – TAG Heuer RB12".