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By TAG Heuer, TAG HEUER TEAM —  29 May 2017

GLAMOROUS MODEL ANGELABABY NEW BRAND AMBASSADOR

DontCrackUnderPressure
It is not just a slogan. It is real power. A motto conveys through Angelababy’s true beauty and powerful charisma.

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“I am very honoured to become the global ambassador of TAG Heuer. TAG Heuer helped me to discover another side of myself and encouraged me to commit to my belief even more. The power of dream allows me to be never afraid of pressure, and the inner power gives me enormous confidence. Together with TAG Heuer, I will never stop pushing forward, let’s all #DontCrackUnderPressure! ” said TAG Heuer’s new ambassador Angelababy.

Yang Ying “Angelababy”, a Chinese superstar of positive image and extraordinary personality, officially became TAG Heuer’s new Brand Ambassador, interpreting the brand’s spirit of #DontCrackUnderPressure in the best possible way. Another powerful and charismatic superstar joined the family of TAG Heuer.

“Beautiful” is the best-known tag of Angelababy. She is real, positive and full of energy. Her beauty comes from her inner peace and grace. “People live for the dream. You have only one life to make all the efforts and strive for it.” This sentence that she knows by heart is the epitome of her diligence, commitment, wisdom and boldness. As the commercial visuals Angelababy did for TAG Heuer, though a little bit fragile through the lens, wearing the TAG Heuer new Aquaracer Lady, her gaze was firm and powerful. This is the Angelababy that #DontCrackUnderPressure, demonstrating impeccable beauty, flawless charm, and the power to rule her dreams. Just like TAG Heuer, it never stops chasing after its dream and keeps on improving its performance, persisting its true heart with the time goes by.

“Multi-role” is another tag of her. She first debuted as a model, then crossed border to be a host. With the momentum, she worked hard to become an actress and has received wide appraise. What helped her win more awareness and acceptance was that she challenged herself and broke previous perceptions of her on TV shows. The establishment of AB Capital also gave her another role as an investor. While in everyday life, she is a wife and a mother, meaning more responsibilities. Walking through all the roles, Angelababy continues to explore greater potential, take on challenges of unknown fields, and keep on pushing boundaries, demonstrating enormous inner power. This matches with TAG Heuer perfectly.

Mr. Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, said gladly, “I am very happy Angelababy joined the big TAG Heuer family. She will help TAG Heuer establish a deeper bond with the younger generation. In the meanwhile, with the spirit of #DontCrackUnderPresure, we are going to accumulate greater power, together with Angelababy, to spread the spirit to more and more young people.”
 

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