January 16, 2018


With a feminine and elegant touch, the completely redesigned TAG Heuer Formula 1 Lady collection now features an interchangeable strap, fitting all the outfits and desires of today’s busy women.

TAG Heuer reinterpreted the famous TAG Heuer Formula 1 Lady collection with a series of completely redesigned watches that can be personalised with an interchangeable strap.

The fashion watches embody the blend of sport and lifestyle, as the glamorous timepieces are designed for women who love to live at their own pace. The perfect match of fashion and functionality.

New shape, new materials, new dials, new straps... a real breath of fresh air for this iconic women's TAG Heuer collection. Each detail of the watch now bears the hallmarks of the TAG Heuer Formula 1 series, and has been reworked to give the piece elegance and feminine curves.

Hence, the case, in polished and brushed steel or with black PVD coating, with an elegant diameter of 32 or 35 mm, featuring the tonneau shape which is indissociable from the men's TAG Heuer Formula 1 model. The entire curve of the case and lugs has been refined, adding femininity to the watch. The bezel incorporates the collection's characteristic notches. 

The main new feature of this model is the interchangeable strap. Switch from sporty to classic in just one click. Available in brown, blue, white, red or black leather, or in metal, the choice of materials and colors gives the collection a casual yet stylish look appreciated by today's busy women. 

Another new feature of this model is the double-plate system on the dial, which adds contrast, improves readability and creates an interplay of colors: blue sunray or silver-plated dial, total full black look, resolutely rock or set with diamonds for a dash of glamour. The new TAG Heuer Formula 1 Lady is available in a range of modern, on-trend colors.

Thanks to its quartz movement, the TAG Heuer Formula 1 Lady – now aligned with the men's models – has become the brand's entry-level model, priced from 950 CHF.


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