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By TAG Heuer, TAG HEUER TEAM —  24 Oct 2014

VICTORY BELONGS TO THE MOST PERSEVERING ! THEY HAVE WON !

The harder the battle, the sweeter the victory ! Where there is preparation, determination and unity, there's always success!

They didn't crack under pressure !

" This is a dream come true. It's a mythical race, and we've been fighting all week to get this result! This is a real moment of History for both myself, Isabelle and TAG Heuer ! Thanks to my experience in Formula One, we could make it together !", Erik Comas said, after crossing the finish line yesterday in Durango, Mexico.

It was a very tough competition with another Studebaker car driven by the mexican Emilio Velasquez. Everything was possible until the very last moment of the race. But nothing could stop Erik. Not even a tropical storm or technical problems with his very capricious Studebaker N°111. He was truly determined to win

His lucky charm : a vintage Heuer Carrera from 1963 on his wrist !

TAG Heuer can be proud to have chosen 4 strong personalities like Erik, Isabelle, Jérôme and Caroline to embody vigorously its values : Mental strenght, bravery, taking risks & surpassing themselves at all time !

Can you feel the exhilaration of Victory ?

Congratulations for NEVER CRACKING UNDER PRESSURE !

A video of their epic journey is COMING SOON !