TAG Heuer and Manchester United have today unveiled their first, official club Special Edition watches at an event held at Old Trafford.
Attended by Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, and Richard Arnold, Manchester United Group Managing Director, the event – held in the Club’s Old Trafford Megastore – saw a crowd of fans gather to be the first to view the exclusive watch collection.
To add to the excitement, fans were greeted by club captain, Wayne Rooney, as well as first team players Zlatan Ibrahimovic, David De Gea and Ander Herrera, who made a surprise appearance at the store to present the watch collection to the waiting crowd. They amazed the public by participating in the sales of the first stamped Manchester United watches.
In the run up to the launch, fans were challenged to take part in the TAG Heuer & Manchester United Pressure Test challenge, competing against the clock in the ultimate quiz. The four most successful fans were invited to Old Trafford on the day of the launch to compete against the four first team players present in front of a crowd of 300.
Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, comments: "Our partnership with Manchester United seals the important and strong involvement in Football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand in Asia where Manchester United is one of the most loved brands you can find. We are always trying to build what we call a 360-degree partnership. Our relation therefore goes beyond being just a time keeper or having a visibility in the Stadium. And besides creating events together, we are also engaged in promoting with the Club and the players special dedicated watches designed for the Club. In any case there is no limit to the depth and width of our partnership”.
Richard Arnold Manchester United Group Managing Director, comments: “Manchester United and TAG Heuer is an ideal partnership, two icons at the pinnacle of their industries, working together to build on their history and success. The Club is very proud to have the Manchester United crest feature on two of TAG Heuer’s most popular timepieces. A watch is something personal that you wear every day and by creating both of these desirable pieces TAG Heuer has produced items of memorabilia that are not only quality, wearable products, but also luxury, treasured items that will forever connect fans to the club.”
The two Special Edition watches that bear the Manchester United colours, black and red, are:
• The TAG Heuer Carrera Heuer 01 Chrono in-house Caliber Manchester United contains the in-house Heuer-01 chronograph, that we can admire thanks to the black skeleton dial. A prestigious watch that puts in the spotlight the bright red of Manchester United: club logo positioned at 9 o’clock, TAG Heuer’s shield on the bezel at 12 o’clock, hands of hours, minutes and central second of the chronograph, red alligator strap… a distinguished and high prestige watch.
• The TAG Heuer Formula 1 Manchester United Chrono Quartz similarly respects the Manchester United universe, with high quality finishes and functions honouring the Manchester United logo on the 1/10th second counter at six o’clock.
The new TAG Heuer special edition Manchester United Watches will be sold at the Manchester United Boutique at Old Trafford as well as selected TAG Heuer retailers, and also available online at store.manutd.com and tagheuer.com