TAG Heuer TAKES OVER THE PEACE ROAD SHOW IN JERUSALEM
This is the 2nd year that Jerusalem hosts the Formula One Peace Road show, featuring breathtaking performances by Grand Prix champions and world-renowned car and FMX stunt drivers. TAG Heuer was a main sponsor of this event.
A special VIP area was built for TAG Heuer’s guests to watch the show from first row: astonishing stunts by all TAG Heuer branded cars and motorcycles on branded ramps demonstrated their ability to deal with pressure, never overhelmed by fear, always pushing further their own limits. A very #DontCrackUnderPressure mindset!
A special exhibition with the participating cars, as well as a game zone with F1 simulators, was located next to “the first train station of Jerusalem”.