By TAG Heuer, TAG HEUER TEAM —  04 Dec 2015

TAG Heuer Lights Up Christmas with Brand Ambassador Li Yifeng in Chengdu

Counting down to Christmas, TAG Heuer, the Swiss avant-garde watchmaker, put on a special festive carnival in Chengdu, the city of significance in Southwest China. Li Yifeng, the brand ambassador of TAG Heuer and super idol, brought a present to his hometown Sichuan – a snowy Christmas tree crystal ball co-designed by Li Yifeng and TAG Heuer, beaming up in IFC Chengdu. The gigantic crystal snowy world that full of Swiss flavor officially took Chengdu into the sweet Christmas.

In this jolly moment, TAG Heuer unveiled its new boutique in Lottemall Chengdu today. Li Yifeng showed up as the star store manager, wearing the brilliant CARRERA while cutting the ribbon for the grand boutique opening and witnessing the joyful moment with media and fans. The TAG Heuer Lottemall Chengdu boutique is the second boutique in the city. The 36m2 space is decorated with cool black as the base color, boasting its avant-garde style. CARRERA, AQUARACER, F1, MONACO, among classic watches from the brand, are presented in the new boutique. Break-through collaborations between Swiss watchmaking with modern sports, fashion and avant-garde culture are well manifested, creating an all-round brand experience for the customers.

Li Yifeng, to celebrate the Christmas event and new boutique opening of TAG Heuer in Chengdu, faced up to TAG Heuer signature challenge of #DontCrackUnderPressure#, exuding the brilliance of a young and fearless spirit. In the challenge, brand ambassador Jeremy Lin, Ronaldo, Nishikori Kei, Jessica Korda and Giancarlo Stanton allied up, putting Li Yifeng up to 5 challenges of basketball, football, tennis, golf and baseball, demonstrating perfectly the brand spirit of #DontCrackUnderPressure#.

Mr. Leo Poon, the General Manager of TAG Heuer Greater China, said, “TAG Heuer is very keen on the development of Chinese market which includes Chengdu. In the spirit of the New year, we would like to thank all Chinese customers for your support to TAG Heuer. We will continue to explore new products and marketing strategies to meet the needs for personalized products and services of the customers of the younger generation.”

Li Yifeng shared with us, “I’m very happy to be back to my home town to celebrate Christmas with friends and families here. I’m honored to co-design with TAG Heuer this special crystal ball installation. It represents the best wishes from me to the city. Wish you all a happy new year and a life full of passion!”