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December 05, 2016

TAG Heuer enters the world of Rugby Sevens

The Swiss watch brand is named Official Timekeeper and Official Watch
of HSBC World Rugby Sevens Series 2016-2017.

Spanning 5 continents, this series featuring ten Tournaments in ten countries around the world — Dubai, South Africa, Australia, New Zealand, USA, Canada,
Hong Kong, Singapore, France and Great Britain —
and involving 16 teams will now be on TAG Heuer time.

TAG Heuer is the first luxury Timekeeping brand to enter the world of Rugby Sevens.

At the announcement in Dubai, a Charity Challenge organised by TAG Heuer
raised USD 10,000 for the Dubai Foundation for Women and Children.

A fitting symbol to kick off the Series and the partnership.

Today, on the eve of the Series opener, a joint announcement took place in Dubai between the HSBC World Rugby Sevens Series and TAG Heuer to herald their new partnership and the appointment of the Swiss Avant Garde watch brand as the Official Timekeeper and Official Watch of the entire Series.

The agreement was announced by Marc Biver, Global Sports Director for TAG Heuer and Agustin Pichot, World Rugby Vice Chairman at a press conference held at the Jumeirah Al Qasr hotel in the presence of five legends of Rugby Sevens: Karl Tenana, Rob Vickerman, Julien Candelon, Vincent Inigo, Lewis Holland. Following the press conference, the stars waited, shirts in hand, to greet seven young players from the Dubai Rugby League to take part in a TAG Heuer Rugby Challenge on a giant target in the shape of the Carrera Heuer 01 chronograph, as a prelude to the 2016-17 Series. TAG Heuer used the occasion to donate USD 10,000 to the Dubai Foundation for Women and Children.

The relationship between TAG Heuer and the World Rugby Sevens was forged in 2015, with an initial partnership for the Cathay Pacific/HSBC Hong Kong Sevens Tournament. The successful event and the excellent business it generated encouraged TAG Heuer to intensify its profile in the world of rugby and strengthen its links with the Rugby Sevens, and it will enjoy a global Rugby Sevens presence from 1st December 2016.

In terms of visibility, the watch brand will be represented in all the strategic locations involved in the competition. On TV screens TAG Heuer will countdown viewers to each match kick off, half time, second half and full time. On big screens in the stadium, counting down to kick off, on field perimeter hoardings and LED screens around the pitch inside the stadium. TAG will also have a presence on the podiums and backdrops during interviews. Rugby Sevens, a more competitive and physical discipline than 15-a-side rugby, is in perfect harmony with the #DontCrackUnderPressure spirit of TAG Heuer. The motto will be the guiding principle behind TAG Heuer operations throughout the season.

TAG Heuer enters the world of Rugby Sevens

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