March 02, 2016

TAG Heuer and the Chinese Football Association Super League

TAG Heuer Announced to Be Official Watch and Official Timekeeper of Chinese Football Association Super League, Powering Up Chinese Football and lighting up the Big Green

TAG Heuer, the Swiss avant-garde watchmaker, announced to become the Official Timekeeper and Official Watch for Chinese Football Association Super League (CSL), the most prestigious football league in China, witnessing every excitement of the game, igniting the big green, and passing on the pioneering spirit of #DontCrackUnderPressure to young footballers. This is an unprecedented partnership. From now on, the most influential football league in Chinese is on TAG Heuer time!

With a record-breaking 5.33 million spectators and an additional 400 million audiences in front of a television, CSL, as the most prestigious football league, has been refreshing and exceeding everyone’s expectations for the past 10 years since its establishment, inspiring football dreams of young generations. Football is not just about speed but also about strength, intelligence, willpower, and most importantly, the thirst of success. TAG Heuer has been always committed to supporting football. In 2015, TAG Heuer began its cooperation with Bundesliga. In 2016, TAG Heuer will act as the Official Watch and Official Timekeeper of MLS, PRO and the U.S. Football Federation. Now, its effort in football has been expanded into Chinese football. The clash between the TAG Heuer’s avant-garde spirit and CSL’s competition spirit will for sure ignite a spark that the world has never seen.

At the Bird's Nest Culture & Creative Center, TAG Heuer announced its partnership with CSL. Mr. Leo Poon, Greater China GM of TAG Heuer, together with Mr. MA Chengquan, chairman of CSL, Mr. LIN Xiaohua, Chinese Football Association executive committee member and football player Mr. Shao Jiayi attended the event in Beijing, witnessing the glorious moment.

Mr. Leo Poon, Greater China GM of TAG Heuer, said, “TAG Heuer is honored to be chosen by CSL as the official watch and official timekeeper. The partnership brings both brands to a greater platform, spreading TAG Heuer’s core spirit of #DontCrackUnderPressure# to more young audiences. Chinese football is a world of endless passion and dream with a potential that knows no boundary. With the partnership between TAG Heuer and CSL, we look forward to injecting avant-garde spirit and innovative practices into Chinese football, inspiring the passion for football of the younger generation and power up the future development of Chinese football and education.

Mr. Ma Chengquan, chairman of CSL, shared, “We are very happy to partner with TAG Heuer. Since established in 2004, CSL has become the most influential sport event of Chinese football. Football spirit advocates passion, determination and team work. With such an internationally renowned brand that perfectly combined sport performance and technological innovation as TAG Heuer, we are sure that the partnership will be something really special.”

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