By TAG Heuer, TAG HEUER TEAM —  18 Jan 2016


TAG Heuer is proud to announce their partnership with Golf Digest to host “The Jessica Korda Mall Challenge,” a golf inspired and design event in Miami. TAG Heuer Ambassador and LPGA Tour Star, Jessica Korda will lead this interactive event, including a video shoot.

The event will take place at the Miami Design District Palm Court on Saturday, January 16, 2016 from 11am – 3pm EST and will center on activities lead by Korda, in which audience members are invited on stage to partake in challenges for a variety of awards. Consumers are challenged to live up to the TAG Heuer slogan #DontCrackUnderPressure while competing against Korda in timed events featuring a large TAG Heuer clock. The activities range from group splatter painting, to a mini putting challenge. Prizes from the event include a TAG Heuer watch and artwork created during the event.

Korda will wear a “TAG Heuer Connected” watch showcasing an exclusive dial, which she designed herself. Korda opted to feature an elephant for the dial, as she believes they are a symbol of strength, power, stability and wisdom. As a representation of good luck, Korda collects different items with elephants on them; she even has an elephant on her golf bag for good fortune on the course.

As an advance preview at CES (Consumer Electronics Show), TAG Heuer unveiled the first fruits of the collaboration with brand sports ambassadors Tom Brady, Jeremy Lin and Giancarlo Stanton. These first personalized original watch faces were exclusively developed for the TAG Heuer Connected watch and will be available as of January 20th through the TAG Heuer app on the Google Play Store.