November 03, 2014


As the official timekeeper of the TCS New York City Marathon, TAG Heuer celebrated the 50,000 runners for their physical and mental endurance on Sunday’s race. TAG Heuer’s partnership with the TCS New York City Marathon brings one element of the “Don’t Crack Under Pressure” mindset to life.
Big Apple was colored by TAG Heuer’s shield on the marathon road. Even the iconic Times Square had been the stage of a very special event on Saturday, hosted by TAG Heuer, to reveal 2 impactful billboards featuring winners of the runners’ stories contest on the patronage of President of LVMH Watches, Mr. Jean-Claude Biver. 
A great time in Times Square for TAG Heuer: Watch the video 
Time also for Mr Biver to announce that TAG Heuer will be the official timekeeper of 3 other major marathons: Berlin, Chicago and Paris.

To honor the athletes whose mental fortitude helped them achieve the 42.195 km race, Mr. Jean-Claude Biver, joined President and CEO of New York Road Runners, Mary Wittenberg to award the winners of both the elite and wheelchair fields with a TAG Heuer’s Automatic LINK Chronograph for Wilson Kipsang and Kurt Fearnley and with an elegant and feminine Aquaracer featuring a diamond dial and diamond bezel for Mary Keitany and Tatyana Mcfadden.

Discover the Timepiece

Discover the Timepiece

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