Hong-Kong. The start is given. The cars take off. In just 6 seconds, the Formula E cuts through thin air at 225km/h. Only the screeching wheels, over the asphalt and the crowd’s cheering, trouble the machines silence.
The FIA Formula E Championship is back for a new season, timed by TAG Heuer. For Mr. Alejandro Agag, CEO of FIA Formula E: “Without doubt, TAG Heuer is the perfect partner for the FIA Formula E Championship, and we are delighted to have a brand with their prestige, excellence and expertise on board to start the new season”.
Inseparable from motor racing with its collections inspired by the most mythic races, TAG Heuer is also one of the Founding Partners of this sport at the avant-garde, in terms of technology and design.
Powered by a clean energy, the Formula E marks a real turning point for automobiles races. The discipline literally has its eyes on the future. The single-seaters combine electric propelling with alloys of materials combining Kevlar, aluminum and carbon.
To push the limits of innovation even further, the TAG Heuer Connected Modular 45 now offers a dedicated app for the Championship. Just one swipe away, you’ll have all the information you can get on pilots, times and races, available on your wrist. And this, before, both during and after each Grand Prix.
This is TAG Heuer’s way of creating a new racing experience for everyone, bordering reality. It’s the way to make everyone an Official Timekeeper of this avant-garde Championship.