May 23, 2018

MONACO GRAND PRIX: FOR TAG HEUER PRESTIGE DRESSES IN WHITE

Prestige and Avant-Garde for the Monaco Grand Prix 2018 with TAG Heuer, Official Watch since 2011.

A weekend in a dream setting for the most glamorous of races. Prestigious evenings with world icons. Exclusive watches, specially adorned in white for the occasion: the TAG Heuer Connected Modular 45, the TAG Heuer Monaco Lady and the TAG Heuer Carrera Heuer 01.

TAG Heuer Carrera Calibre HEUER 01 100 M 45 mm CAR2A1Z.FT6051 - TAG-Heuer

TAG Heuer Carrera Calibre HEUER 01 - 45 mm

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TAG Heuer Connected Modular 45 Smartwatch SBF8A8014.11FT6103 - TAG Heuer

TAG Heuer Connected Modular 45 Smartwatch

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TAG HEUER MONACO 100 m - ∅37 mm - TAG-Heuer

TAG HEUER MONACO - ∅37 mm

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Moored in the bay of the Principality of Monaco, a yacht is the envy of all. On board, an impressive array of celebrities. Great athlete, top model, Formula 1 driver emeritus: all have responded to the TAG Heuer’s invitation.

On the SeaDream boat, Paulina Vega Dieppa, Miss Universe 2014, was joined by Cadel Evans, former professional cyclist, and Geri Halliwell, singer and wife of Christian Horner, Aston Martin Red Bull Racing Formula 1 Team Principal Team.

A Grand Prix more connected than ever

For the public, the party continues throughout the weekend thanks to an innovative operation. For the first time, Formula 1 fans can encourage drivers directly. The best support messages posted on the TAG Heuer social networks will be shown to the drivers on the starting grid by the Fan Messengers, as well as on the giant screens of the mythical Monaco circuit.