JOIN CARA DELEVINGNE ON CECIL THE LION'S CAUSE
Cara Delevingne. 11.3 million followers. A phenomenon. An "It Girl". The British super model who is creating a buzz in the media. With her innocent-looking blonde hair, elfin face, the mischievous look in her green eyes, her bold eyebrows and her slender bird-like frame, she is unique both in the world of Fashion and People; she has worked for the biggest names in fashion and her laid back tomboy look has seen her rise up the ranks to achieve her current It Girl status. Everyone has seen her pert little nose in the glossy ads in magazines and on the catwalks; everyone has seen her famous pouts and everyone knows her funny faces away from the spotlight, make-up free in her private life.
The girl whose every post on social media causes an online frenzy has decided to auction her personal TAG Heuer timepiece on ebay. The full amount will be refunded to WildCRU.org, the research unit that followed Cecil for many years.
The special edition designed for Cara Delevingne is part of the TAG Heuer Carrera collection. It picks up on the same codes: the elegant case with faceted lugs and the clear, highly legible dial are in stark contrast to its entirely black and charcoal grey treatment.
The show continues "backstage": the back of the case is stamped with the majestic head of a lion – the "king of beasts" – to denote the star sign under which Cara was born in August 1992. The inside of the strap bears the signature of the star herself in rose gold; like the brand, this resonates with an ultra-connected generation, which has an eye for beauty and is looking for an exclusive, disruptive design.