OK
 
By TAG Heuer, TAG HEUER TEAM —  08 Apr 2015

GET READY FOR THE SCHNEIDER ELECTRIC MARATHON DE PARIS

After starting out on the Champs Elysées, the legendary circuit takes in the Louvre, the Bastille, the banks of the Seine and the Eiffel Tower. Marathon runners come from all four corners of the globe to complete this race at least once in their life. And so this year, over 50,000 runners from nearly 140 nations will come together on 12th April to run the 42.195 km of the most famous test of athleticism through the streets of Paris, timed by TAG Heuer.

Sport, a love of challenge and competition and the famous chronographs made at the Swiss Manufacture in La Chaux de Fonds lie at the very heart of the TAG Heuer identity.

"That's what all those runners soon realize when they set out on a legendary marathon like Paris, with its close connection to TAG Heuer. You draw on all your mental resources and strength in order to keep going. Nothing but sheer willpower gets you to the end. It's the purest embodiment of our slogan #Dontcrackunderpressure,"says Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division of the LVMH Group.

In the lead-up to the event, TAG Heuer will also be present at the Salon du Running trade fair from 9-11 April and on the day itself along the entire circuit, from the Champs-Elysées – the world's most elegant avenue, to avenue Foch. A #Dontcrackunderpressure TAG Heuer motivational zone will be set up on Place de Varsovie, between the Eiffel Tower and the place du Trocadéro, featuring a giant screen and DJs to offer support to runners on the home straight after 29 km of running. And at the end of the race, TAG Heuer will be on the podium to award a watch to the winner of each category