March 07, 2018



As the only watch brand to be present from March 8th to 18th, 2018 at the Geneva International Motor Show, TAG Heuer is organizing a unique exhibition mixing heritage, automotive and innovation on a 1,000 square meter stand.

Expected every year by hundreds of thousands of motorsport fans and enthusiasts, the Geneva International Motor Show is TAG Heuer’s opportunity to celebrate its passion for racing.

Legendary timekeeper and creator of ever more precise chronographs, this heritage is embodied on the stand by the exhibition of exceptional cars, including the “Red Bull Racing - TAG Heuer” and “Formula E” show cars whose brand is a founding partner and Official Timekeeper.

If seeing these two magnificent cars makes you want to hop in and drive, five exclusive racing simulators will be available for a unique immersive experience. And to enjoy even stronger sensations, a container with the new "Samsung Gear VR" will present TAG Heuer’s different universes.

Back to reality. A pop-up store also gives the public a taste of space travel, as well as technological innovations with the TAG Heuer Connected Modular 45 and its brand new 41mm version. We will also discover the reissue of the legendary Heuer Monaco and its mythical blue square dial, worn by Steve McQueen in 1971 movie Le Mans.

As an exceptional celebration of TAG Heuer's unique relationship with the world of racing, this event will finally be the opportunity to announce new partnerships in the automotive world.

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