March 02, 2016


TAG Heuer Special Exhibition
Over 100 years of history in the world of motoring. When performance meets precision.

To celebrate its close links with the world of motor racing and its new F1 partnership with the team now known as the "F1 ASTON MARTIN RED BULL RACING TAG HEUER Team", TAG Heuer will be exhibiting at the Geneva International MotorShow on a unique 1000 m2 stand (from 3rd to 13th March 2016), with five magnificent vehicles on display and a variety of events to cater for the public, visitors and enthusiasts alike:

- The new F1 "Aston Martin Red Bull Racing - TAG Heuer RB12" 2016
Aston Martin Red Bull Racing has amassed 4 Double World Champion titles (FIA Constructors and Drivers) in 2010, 2011, 2012 and 2013. However, it was Aston Martin Red Bull Racing's unorthodox approach to the sport which appealed to TAG Heuer, one which is perfectly in line with the Swiss watch brand's new marketing strategy.

- The Porsche Dempsey Racing 911 RSR 2015
The car in which Patrick Dempsey finished 2nd at the 2015 24 Hours of Le Mans in the LM GTE-Am category, and won at Suzuka.

- The March 701 Jo Siffert
The car offered to Jo Siffert by Porsche for the 1970 season (which did not include an F1 programme) to stop him joining Ferrari.

- The famous Formula E 2016
A single seater from the FIA electric championship with a Dallara chassis, Spark bodywork and a McLaren engine that develops 225 bhp under racing conditions.

- And a look at the fiery Abarth 595 "Competizione by TAG Heuer"
Developed with Garage Italia Customs, run by Lapo Elkann and limited to just 30 vehicles, this is the most powerful 4-seater in the Abarth range. Its 1.4 T-jet engine has been ramped up to 180 hp with torque of 250 Nm, thanks to a new turbine and a Monza Record high-performance exhaust. Its offers acceleration from 0 to 100 km/h in 6.7 seconds, and powerful, secure braking thanks to a Brembo oversize system.

The stand will feature 5 racing simulators, a miniature circuit with electric cars, a bar open to the public, two VIP lounges and a large screen. In an unwavering quest for innovation, Swiss Avant-Garde Watchmakers, TAG Heuer, offer a Virtual Reality experience at the forefront of digital entertainment technology. An unprecedented 360° adventure immersing the user into the heart of the Carrera saga, from it’s acclaimed launch in 1963, to its revolutionary progression into the Heuer Carrera - 02T Tourbillon introduced earlier this year. A competition will be running throughout the show.

To complete the spectacle, a pop-up boutique carrying the new TAG Heuer watch collection available for purchase, including the recent re-issue of the legendary Monaco with its famous square blue dial featuring a left-hand crown - the original was worn by Steve McQueen during the filming of Le Mans in 1971.

It all adds up to a unique and dynamic stand in perfect harmony with the image of TAG Heuer, Swiss Avant-Garde since 1860.

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