June 21, 2018


After a 60-year ban, motor racing made its grand return to Switzerland with the Formula E Grand Prix in Zurich - an historic and futuristic event driven by TAG Heuer.

The FIA Formula E Championship was held in Zurich for its tenth stage. Under the leadership of Jean-Claude Biver, CEO of TAG Heuer and Fathi Derder, National Councillor, the city thus became the Olympus of car racing by embodying the start of a new era in Switzerland.

On the Julius Baer circuit, alongside the Limmat river, 20 supercharged electric single-seaters competed in a fierce race against time. On board, the elite drivers demonstrated skills and cold-blood, such as the Swiss Sébastien Buemi, Nelson Piquet or Edoardo Mortara. The race was eventually won by Lucas Di Grassi from Audi Sport Abt Schäffler, ahead of Sam Bird (+7.542 seconds) and Jérôme D'Ambrosio (+16.822 seconds).

Timed by TAG Heuer - the Founding Partner of the FIA Formula E Championship since 2014 - the drivers challenged all limits by improving their time at each lap.

Both powerful and silent, their new kind of single-seaters conquered the Swiss public, who celebrated the return of motor racing with a championship that was as futuristic as it was thrilling.

Combining design, advanced technology and environmental care, Formula E is much more than a simple competition. It constitutes a genuine avant-garde sport.

"We are thrilled to continue our role as a Partner and Official Timekeeper of this competition, particularly in Switzerland. Through our efforts, and those of other partners such as Julius Baer, we have succeeded in ensuring the return of racing to a Swiss circuit", Jean-Claude Biver, CEO of TAG Heuer

Combining timing and precision, TAG Heuer is proud to bring its watchmaking savoir-faire and its motor racing DNA – present in many of its watches - for a futuristic championship at the highest level.

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