Breaking News
May 23, 2017


TAG Heuer will become the Official Timepiece, Timekeeper and Countdown of the International Champions Cup for the first time, thus expanding its global presence in the football world.

The fifth installment of the world’s premier summer football tournament brings the strongest line-up to date, from July 19 to July 30, with eight of the world’s top football clubs, facing off in the most iconic stadiums of the United States for 12 matches.

TAG Heuer will have assets at 5 premier games – including three where its partner Manchester United will successively defy Manchester City, Real Madrid and then FC Barcelona.

TAG Heuer will deliver on-site activations and ticket giveaways for fans in Houston and Miami, as well as showcase the brand’s luxury timepieces in select markets throughout the tournament.

Football requires strength, endurance and exactness, challenging its athletes not to crack under pressure even under the most extreme conditions. TAG Heuer’s partnership with the International Champion’s Cup is a natural broadening of the brand’s involvement in the sport as it reaches even further into the growing football fan base.

TAG Heuer is a leading partner of football on a worldwide scale, acting as the Official Watch and the Official Timekeeper for leading leagues and teams all over the globe, including: Premier League, Manchester United, The Asian Football Confederation, The Australian Football Federation, China Super League, Major League Soccer and the United States Soccer Federation.

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