April 25, 2016

Fastest ever Virgin Money London Marathon on Time with TAG Heuer

Debuting a brand new partnership, TAG Heuer celebrated the ultimate test of endurance today at the 2016 Virgin Money London Marathon. The Official Timekeepers and Official Watch of this year’s 26.2 mile race saw 38,000 determined runners experience one of the world’s greatest challenges, starting in Greenwich and finishing at St James’s Park.

TAG Heuer were proud to be the timekeepers for a record breaking London Marathon. Eliud Kipchoge became the fastest ever elite men’s London Marathon winner, achieving a record time of 02:03:05, eight seconds outside the world record. For the first time, Jemima Sumgong took the London women’s title in 02:22:58.

As innovative leaders within the Swiss watch industry, TAG Heuer are also the proud sponsor of marathons in some of the world’s greatest cities, including New York, Chicago and Berlin.

The Swiss luxury watchmaker’s ethos is one of endurance, focus and precision, values which are at the heart of the brand’s philosophy of #DontCrackUnderPressure. These are qualities that are shared among running enthusiasts of all abilities in their quest to reach the finish line. The internal strength required to run this distance without Cracking Under Pressure is the ultimate expression of mental determination over physical endurance, a true TAG Heuer trait shown in the runners today.

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