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By TAG Heuer, TAG HEUER TEAM —  25 Aug 2017

DAVID GUETTA SUPPORTS A GOOD CAUSE

« THE MUSIC INDUSTRY IS LIKE WATCHMAKING » 

David Guetta welcomed TAG Heuer at Ibiza to celebrate the end of summer and talked about the resemblances between these two worlds.

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TAG Heuer joined his prestigious ambassador David Guetta on the most iconic party island for DJs all over the world: Ibiza.

With privileged guests, the DJ concluded his summer on the island where he spent all his summer. He is now more than a reference of “Dance” music, with 83 millions fans on social networks, David Guetta became an icon for a whole generation.

Inside the TAG Heuer boutique of Ushuaia, one of the most famous palace on the island, the French artist gave some thoughts about the similarities between the watchmaking world and the music industry. Timepieces and music are for him alike by combining both technics and emotion, time and innovation.

"The music industry is like watchmaking. It is a fast-changing environment which is constantly reinventing itself. We are constantly challenging ourselves in terms of technology and innovation, we have to be constantly watching the microtrends to pick up on what will be happening tomorrow and convey emotions to our audience." David Guetta

At the TAG Heuer Boutique in Ushuaia, David Guetta cut a vinyl in live with one of his remixes, rich of his musical experience, and then played it for privileged guests. The forerunner DJ recorded his track on a vinyl as he values the embodiment of music through a mythic way of sharing music.

The highest bidder will also receive a TAG Heuer Connected Modular 45 with a rubber strap, in its box signed by David Guetta. The exclusive vinyl embraces David Guetta’s spirit on the temple of dance music in Ibiza. The island is a genuine inspiration for the party’s legend who’s ever focusing on the future of his playground. As the music perpetually evolves, David Guetta generate new emotions by giving to the world the best of his experiences.

The party ended with the very awaited Closing Party of David Guetta, under the sweet sky of Ibiza, next to the marvelous pool of Ushuaïa.

DAVID GUETTA SUPPORTS A GOOD CAUSE

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DAVID GUETTA SUPPORTS A GOOD CAUSE

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