March 05, 2019

CELEBRATING 50 YEARS OF THE TAG HEUER MONACO

Half a century after its launch, this iconic model is being honored with events throughout 2019 – and a new Monaco limited-edition model will be launched at each event.

Faithful to the origins of the collection, the reissue of the Heuer Monaco perpetuates its avant-garde spirit, a look back at the history of a mythic watch.

The Monaco’s daring design made it instantly recognisable, and it was the perfect complement to the advanced technology TAG Heuer presented at the same time: the first water-resistant square case and the Calibre 11, the first automatic-winding chronograph movement.

The legend is born with the movie ‘Le Mans’. Like his friend, Jo Siffert, McQueen decides to wear a Heuer flocked suit, as well as a Monaco Heuer on his wrist. Boldness and endurance: the Heuer Monaco combines savoir-faire and a unique style. This legendary watch leaves its mark on each generation.

To honor the 50-year milestone of its existence, TAG Heuer has designed 5 limited editions reminiscent the trends, colors and shapes that characterised each decade of the Monaco’s half-century history. Beating inside the case is the renowned Calibre 11, with a power reserve of 40 hours.

If you want to read more around the legend of the Monaco, we recommend you to read the article of our friends at Hodinkee: "The Monaco, How a Revolutionary Design Became a Cultural Icon."

TAG Heuer Monaco
            
TAG Heuer Monaco

Calibre 11, A technical Revolution
With a power reserve of 40 hours, the crown on the left and the chronograph pushers on the right, Heuer revolutionizes the codes of watchmaking.

 

The casebacks of the 5 timepieces are engraved with the original “Monaco Heuer” logo, paying tribute to each decade of the Monaco’s half-century history.

 

An exclusive box will be available, limited to 50 pieces in the world

An exclusive box will be available, limited to 50 pieces in the world
CELEBRATING 50 YEARS OF THE TAG HEUER MONACO

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