CARA DELEVINGNE'S SPECIAL EDITION: TAG HEUER CARRERA 41 MM
A special edition for our new ambassador
Cara Delevingne. 11.3 million followers. A phenomenon. An "It Girl". The British super model who is creating a buzz in the media. With her innocent-looking blonde hair, elfin face, the mischievous look in her green eyes, her bold eyebrows and her slender bird-like frame, she is unique both in the world of Fashion and People; she has worked for the biggest names in fashion and her laid back tomboy look has seen her rise up the ranks to achieve her current It Girl status. Everyone has seen her pert little nose in the glossy ads in magazines and on the catwalks; everyone has seen her famous pouts and everyone knows the funny faces she away from the spotlight, make-up free in her private life.
The girl whose every post on social media causes an online frenzy has chosen to become an ambassador for TAG Heuer. This is proof, if proof were needed, of the brand's disruptive thinking led by Jean-Claude Biver, Company CEO and President of the Watch Division of the LVMH Group, who convinced her to join the brand's family of ambassadors.
The special edition designed for Cara Delevingne is part of the TAG Heuer Carrera collection. It picks up on the same codes: the elegant case with faceted lugs and the clear, highly legible dial are in stark contrast to its entirely black and charcoal grey treatment. For a feminine touch, and to add an edge to the look, the appliques and hands are rose gold-plated. A version with a diamond-studded bezel is also available: for that essential touch of glamour! The most extreme version of the 6 references in the line is the model with the aged black calfskin strap, which is padded with tone-on-tone stitching for a "haute couture" look.
The show continues "backstage": the back of the case is stamped with the majestic head of a lion – the "king of beasts" – to denote the star sign under which Cara was born in August 1992. The inside of the strap bears the signature of the star herself in rose gold; like the brand, this resonates with an ultra-connected generation, which has an eye for beauty and is looking for an exclusive, disruptive design. We bet this special edition will bring a smile to many a face!