By TAG Heuer, TAG HEUER TEAM —  22 Jan 2016

Bundesliga opens App season on TAG Heuer Connected!

The famed German Bundesliga - World leading football league,
is the first TAG Heuer partner to come on board
with a TAG Heuer Connected watch exclusive

The TAG Heuer Connected watch, which was presented at the beginning of November 2015 by luxury Swiss watchmaker TAG Heuer together with its partners Intel Corporation and Google, acts as the platform for the Bundesliga app.

Living, travelling, getting information, connecting with others – the TAG Heuer Connected watch is perfect for everyday wear. It brings together the best of both worlds: a magnificent TAG Heuer watch with computing intelligence.

Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Group Watch Division: "We are incredibly proud to have unveiled the first connected, which brings more than 150 years of history firmly into the future. The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity. With the new Bundesliga app for the TAG Heuer Connected, we are further strengthening our partnership with the Bundesliga."

The Bundesliga app, which has been specially developed by the German Football League for smartwatches, can be used on the TAG Heuer Connected watch exclusively until the end of the 2015/2016 season.

This app brings the beautiful game to football fans' wrists. It is always available, discreet and informative. Whether out and about, visiting friends or in a business meeting: users always know the score in live games, without having to look at their mobile phone.

Thanks to the unique and intuitive way in which information is presented, users of the TAG Heuer Connected watch can display the most important functions of the Bundesliga app in the three "interactive counters" at 12 o'clock, 9 o'clock and 6 o'clock on the chronograph dial. This user-friendly ergonomic display provides information clearly and straightforwardly, enabling the wearer to stay focused on the essential without this spoiling the TAG Heuer watch's classic appearance.

Numerous functions in the Bundesliga app have been optimised for the TAG Heuer Connected watch, including showing Bundesliga match data live. Users can select favourite teams for whom they would like to receive information about live matches. Users will then be shown significant match events on the chronograph dial. If users tap on a game or a result in one of the three chronograph counters, they are automatically redirected to the match's live ticker where the current score, the remaining time and the latest match events are displayed in a user-friendly manner.

Any available match events will be displayed upon launching the app, including half-time whistles, substitutions, goals, and yellow, yellow-red and red cards. When there are no matches, a countdown is shown to the next Bundesliga match featuring their favorite team.

Developing a partnership

A partnership designed to last long-term perspective between the luxury Swiss watchmaker and what many consider to be one of the strongest football leagues in the world, the German Football League (DFL), kicked off on 1st August 2015. Since then – and for the first time in the Bundesliga's 53-year history – a watch manufacturer has been the Official Timekeeper, the Official Watch and the Official Partner of the first and second division.

Starting by integrating the logo during TV broadcasts of weekly Bundesliga matches, the partnership communication channels have been continuosly extended by both partners. Together, TAG Heuer and the Bundesliga aim to create a new world in the sporting arena – a creative, cutting-edge partnership that makes use of all new digital media. TAG Heuer's motto #DontCrackUnderPressure is incorporated at all levels, from the highest and most visible platforms to the promotion of young talent and the upcoming generations.

At the beginning of December 2015, it was announced by partners TAG Heuer, the German Football League and EA Sports that TAG Heuer would be the new and exclusive presenting partner for the Virtual Bundesliga. The TAG Heuer Virtual Bundesliga is a competition available as part of FIFA 16, a game that was launched for Xbox One and PlayStation 4 on 1st October 2015. During 2016, participants and players will have the opportunity to qualify for the various finals in a total of twelve offline tournaments as part of the TAG Heuer Virtual Bundesliga. Further information can be found at http://www.virtuelle-bundesliga.de.