Alec Monopoly, TAG Heuer’s Art Provocateur, is spending a week at the Swiss watchmaker’s Manufacture in La-Chaux-de-Fonds. The avant-garde artist is working on exclusive art pieces in a dedicated studio.
After his arrival in Neuchatel canton this Monday, Alec Monopoly visited the Manufacture and the TAG Heuer museum. As a watch enthusiast, he could travel through time and almost 160 years of watchmaking history. He also looked up to the clockmakers’ know-how.
Then, he invested a studio specially prepared for him. Now, it is his turn to show his creativity and his skill. Alec Monopoly plans on working all week on new and unique art pieces. His free spirit always looks for new places for creation. He now has a unique occasion to conquer a new expression field!