Since accepting TAG Heuer's invitation to be the brand's "Art Provocateur", Alec Monopoly has immersed himself in each of the company's creative processes, infusing them with his infectious fearlessness.
Alec Monopoly offered some insight into his special edition: "I have always had a passion for watches and I was really looking forward to working with the TAG Heuer teams on my special edition. I'm so happy today to be able to present a piece in my own image and that reflects my creativity."
A groundbreaking spirit is starkly evident in the Formula 1 model unveiled by the watch brand today, which literally has the American street artist's stamp all over it. Mr. Monopoly, the diminutive and debonair banker that the artist depicts in different scenarios, appears on the dial. The watch's brushed steel case, black rotating bezel and black rubber strap are deliberately understated to allow the dazzling colours of Alec Monopoly's design to shine through. The case-back is engraved with the "ALEC" logo.
A highly original, colourful piece in the image of Alec Monopoly, sure to seduce all fans of street art.