WATCH FINISHINGS

I'm never finished (...) the further I get, the more I seek the impossible

-Claude Monet

At TAG Heuer, it's all about the finishing touches. The extreme care and attention to even the tiniest details not visible to the untrained eye make all the difference. Our finishing processes transform raw, dull metals into shiny, stunning timepieces. At TAG Heuer, we make sure each and every finishing touch is methodically controlled because even a miniscule modification can alter the watch’s function. We’re obsessed with precision so that you can get out there and shine. 

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FINE-BRUSHED WATCHES

FINE-BRUSHED WATCHES

Fine-bushed metal. Elegant silky finishing. Ready for Intense use.
DISCOVERFINE-BRUSHED WATCHES
POLISHED WATCHES

POLISHED WATCHES

Smooth and mirroring metal surface. A delicate finishing for an elegant style.
DISCOVERPOLISHED WATCHES
BLACK FINISH

BLACK FINISH

Black is the new black. A scratch-resistant finishing shaped for a ruthless urban life.
DISCOVERBLACK FINISH
CLASPS

CLASPS

Safety first. Keep your watch on your wrist thanks to double security clasps.
DISCOVERCLASPS