Red, white and Brave


Cleats laced up. Shin guards strapped on. Red, white and blue uniforms prepared for the sweat about to pour down on them. The crowd roars. There are 11 players standing between them and their goal. Hands down. Chin up. The whistle blows. Game on. Welcome to the United States of Football.

“My country ‘tis of thee, Sweet land of liberty…” …and more recently, land of football! This worldwide phenomenon has been building momentum and is one of the most popular sports in the country. TAG Heuer is the Official Watch and Timekeeper of Major League Soccer and the Official Timekeeper of U.S. Football, inclusive of the men’s and women’s senior national teams. We also support the league’s official timekeepers, aka the refs! We’re a proud sponsor of PRO (Professional Referee Organization). Football in the U.S. is becoming louder, faster and stronger every day. It’s a game that requires practice, passion and a one-track mind toward the goal. Even through rain, mud, crazy cold, intense heat or extra time, the players never even dream of stopping. Let’s kick it! “U-S-A! U-S-A!”


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