Germans are known for being precise, strong and of course always on time. The Bundesliga takes these qualities to new heights with its elite lineup of athletes and vibrant fan culture both at home and abroad. The players work hard all day every day and push themselves in the name of their teammates and their avid fans. Founded in 1963, the Bundesliga is the soccer league with the highest average stadium attendance worldwide.
And because soccer is also the game of the future, we're focusing on digital media reaching all levels of the sport from highlighting star players to discovering young, new talents.
And for sports fans who know that the score of a soccer game is just as important as knowing what time it is, DFL Deutsche Fußball Liga launched a Bundesliga app exclusively optimized for the TAG Heuer Connected watch. It’s half past kickoff and a quarter to shootout. Let’s play.