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By TAG Heuer, TAG HEUER TEAM —  25 Aug 2017

« THE MUSIC INDUSTRY IS LIKE WATCHMAKING »

David Guetta welcomed TAG Heuer at Ibiza to celebrate the end of summer and talked about the resemblances between these two worlds.

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TAG Heuer joined his prestigious ambassador David Guetta on the most iconic party island for DJs all over the world: Ibiza.

With privileged guests, the DJ concluded his summer on the island where he spent all his summer. He is now more than a reference of “Dance” music, with 83 millions fans on social networks, David Guetta became an icon for a whole generation.

Inside the TAG Heuer boutique of Ushuaia, one of the most famous palace on the island, the French artist gave some thoughts about the similarities between the watchmaking world and the music industry. Timepieces and music are for him alike by combining both technics and emotion, time and innovation.

"The music industry is like watchmaking. It is a fast-changing environment which is constantly reinventing itself. We are constantly challenging ourselves in terms of technology and innovation, we have to be constantly watching the microtrends to pick up on what will be happening tomorrow and convey emotions to our audience." David Guetta

This meeting was also the moment for him to talk about his next album, still recording, his incoming featuring and his project with TAG Heuer that will be unveil soon.

For David Guetta, with the development of streaming and the dematerialization of music, the emotion felt through music are no longer symbolized physically. The vinyl remains the best way to share sounds properly, and the future looks bright for it.

At this occasion David Guetta engraved a vinyl record with an exclusive remix he gave to TAG Heuer. The vinyl will be auctionned and the benefits from the sale will go to a charity choosen by David Guetta "Bridges for Music". This nonprofit organization aim to unite the music industry for positive change, harnessing the power of artists to support educational initiatives in underprivileged communities. 

The party ended with the very awaited Closing Party of David Guetta, under the sweet sky of Ibiza, next to the marvelous pool of Ushuaïa.

« THE MUSIC INDUSTRY IS LIKE WATCHMAKING »

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« THE MUSIC INDUSTRY IS LIKE WATCHMAKING »

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