March 29, 2016

TAG Heuer rules Football announcing Team Partnership with the Caltex Socceroos

Today Avant-garde Swiss watchmaker TAG Heuer announces a thrilling partnership with the Football Federation of Australia (FFA) to become the Official Watch and the Official Timekeeper of Australia’s national football team, and Asian Cup defenders, the Caltex Socceroos.

The four year partnership, which further cements TAG Heuer’s dominance in timekeeping for major football teams and leagues across the globe, kicks off this Thursday night with the season opening World Cup qualifier match against Tajikstan at Adelaide oval.

The partnership will see TAG Heuer substitution boards at Socceroos matches, on-field signage for home games, and TAG Heuer watches included in the official Socceroos off field team uniform. TAG Heuer will also sponsor the Fox Sports broadcast for home games.

TAG Heuer CEO and President of the LVMH Watch Division Jean-Claude Biver said: "Football is fastest growing sport in Australia, and the most popular sport in the world. Football is like a language between people or a religion. With football we communicate passion, success, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches.

Football is a global sport and football speaks to everybody, including of course our customer of tomorrow, through all these young people that cannot buy our watches now, but some of them will be able to buy them tomorrow. It’s always an asset to communicate not only to your today’s customer, but also to your future customer. And for that purpose football is just the best support“.

He concluded: "I am very proud to be part of such an exciting partnership. I am certain that together we will make Football Federation Australia louder, stronger, and faster. As a team we won't crack under pressure.”

FFA CEO David Gallop said: “We are excited at the opportunity to work closely with one of the most innovative luxury brands in the world and the partnership with TAG Heuer offers great synergy with the Caltex Socceroos, which is also a premium sporting product.”

TAG Heuer has aligned with an impressive list of overseas football and sporting brands and competitions across the globe and we’re delighted they have seen value in forming this long term partnership with the Caltex Socceroos” said Gallop.

The partnership promises to deliver electrifying and exciting engagement for football fans in Australia and around the globe, and in the perfect collaboration, the Socceroos untameable determination and thirst for success honors the very spirit of TAG Heuer’s motto #DontCrackUnderPressure.

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