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By TAG Heuer, TAG HEUER TEAM —  04 Sep 2014

TAG HEUER INTRODUCES THE NEW AQUARACER 300M FOR MEN

The Aquaracer, an icon of aquatic robustness and performance for more than 70 years, relaunches in September 2014 with a new look: younger, more casual and elegant than ever.

Drawing on its longtime engagement at the top levels of competitive sailing and professional diving, the Aquaracer is a marvel of 21st Century technology, and a faithful interpretation of TAG Heuer’s pioneering heritage. It is also a must-have design object modeled upon the great Heuer yachting watches of the past, as beautiful to the eyes as it is a pleasure to wear. First and foremost, however, it is a sportswatch, inspired by and designed for the best sailors in the world’s most prestigious races. A pioneer that challenges and exceeds every expectation, it has an unrivaled pedigree in aquatic sports. Initially developed to meet the extreme requirements of professional sailing and scuba diving, it is the most resistant and reliable timepiece of its generation. The new Aquaracer 300M collection—named after its 300-meter dive capacity—exemplifies the line’s performance qualities more than ever, but also enhances its refined, sporty allure. Rugged and elegant, allying true sporting credentials with the most forward elements of contemporary design, each is a true sailing and diving instrument, fully water and shock resistant. Which means that, like the sailors and divers who rely on them, they will never crack under pressure.


Discover the Aquaracer Calibre 5 Steel and Gold, a generous-sized luxury sports watch in rose or yellow gold, with fine-brushed solid gold bezel ring, hand-applied gold-plated indexes, and a capped gold and steel version of the innovative new H-shaped bracelet.