TAG Heuer has always been dedicated to offering the outstanding shopping experience for customers with its innate pioneering spirit. TAG Heuer continues to open new stores, expanding the influence of the brand and spreading the avant-garde spirit of #DontCrackUnderPressure.
On Wednesday 22nd November, TAG Heuer proudly opened the doors of its brand-new Flagship Boutique, on one of the most famous shopping streets in the world; Oxford Street. The store will hold over 300 watches – the largest collection of TAG Heuer timepieces in the UK, including an extensive range of the Connected Modular 45.
The 75 m2 flagship unveils a contemporary design where heritage and innovation coexist with the TAG Heuer’s universes: Sport, Lifestyle, Art & Music and Heritage. The decoration, based on the triangle of the TAG Heuer shield, has been applied throughout the store and inside displays, in shades of pale and dark grey and in smooth and perforated materials. These overlapping layers are a reference to the watch mechanism. The touches of red evoke the brand's attachment to the world of motor racing.
Come and visit us in store, and immerse yourself in the world of TAG Heuer, and discover our exclusive collection including Special Editions and the TAG Heuer 02 Tourbillon watch.