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June 09, 2018

MUSEUM IN MOTION LANDS IN LONDON

DISCOVER THE EXHIBITIONmobile_title_border

TAG Heuer is proud to present the Museum in Motion exhibition - now open in London!

A carefully curated exhibition of heritage Heuer timepieces from our museum at La Chaux-de-Fonds, Switzerland, Museum in Motion is open for a limited time to the public.

DATES: 5 - 18 NOVEMBER 2018

LOCATION: TAG HEUER FLAGSHIP LONDON BOUTIQUE
499 OXFORD STREET, LONDON, W1C 2PR

CELEBRATING 55 YEARS OF THE ICONIC CARRERAmobile_title_border

This unique exhibition concept highlights the brand's rich history in motor racing & celebrates the 55th anniversary of the iconic TAG Heuer Carrera. Named after the legendary "Carrera Panamericana" Mexico road race, the TAG Heuer Carrera collection has been a cornerstone of the brand since 1963.

Key vintage timepieces on display include a 1916 Heuer Mikrograph, the first stopwatch accurate to 1/100th of a second, an original 1963 Heuer Carrera, the first sports chronograph produced specifically for drivers and sports enthusiasts, and the TAG Heuer Monaco V4, a symbol of TAG Heuer's constant desire to innovate and separate from the pack.

EXHIBITION HIGHLIGHTSmobile_title_border

From 1916 through to the 1960s & 1970s, watch enthusiasts can discover Heuer's history with these exceptional timepieces on display. Highlights include:

1916 - HEUER MIKROGRAPH

The first stopwatch accurate to 1/100th of a second equipped with an oscillating pinion. Timepiece used for the Olympic Games in 1920, 1924, 1928

1969 - HEUER MONACO

Considered as a revolutionary wrist-chronograph movement - calibre11 with a microrotor as well as the first square cased and water-resistant chronograph. It became an icon on the wrist of Hollywood super star, Steve McQueen, who was wearing a blue one in the move Le Mans.

1974 - HEUER AUTAVIA

This reference of Autavia is one of the most colourful, far from the black and white versions of the 60's. The yellow hand on the 2nd timezone ensures a great legibility on the black charcoal dial

1976 - HEUER MONZA

Launched for Niki Lauda Formula 1 World Champion title with Ferrari in 1975.

1977 - HEUER SKIPPER

Skipper on the cushion case of the Autavia, specially designed to time the countdown to the start of a yacht race by converting the 30-minute recorder to a 15-minute recorder, and making a recorder to count down from 15 minutes. Legibility was enhanced by dividing this countdown recorder into red, white and blue sections

& MANY MORE

Don't miss this unique opportunity to discover TAG Heuer's Museum in Motion exhibition.
 

MUSEUM IN MOTION LANDS IN LONDON

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