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By TAG Heuer, TAG HEUER TEAM —  28 Jul 2015

Hawaii: A day organised in the Aloha Spirit

The multiple World Champion stand-up paddle surfer Kai Lenny is organising a special children's day in Hawaii, with support from TAG Heuer & DFS.

The goal? A 10,000 USD donation for Nā Kama Kai (Children of the Sea), a foundation operating in the archipelago, represented by World Champion surfer Duane DeSoto, who is also attending this event.

Today is a very special day for all children who love surfing and practise the sport in Hawaii, and for those who admire the islands' major champions.

Kai Lenny, the ultra-gifted American surfer, windsurfer, kite surfer, and six-time World Stand-Up Paddle Champion on the planet's largest waves, has organised a charity day based around surfing for and with children, with his +Positively Kai Foundation, and with support from Swiss watch brand TAG Heuer and his partner DFS.

The day held three very special moments:

Firstly, as with any good day on Hawaii, it started with a spot of surfing. Kai Lenny took all the children to Waikiki Beach for some surfing lessons and a short demonstration that was filled with laughter and good humour.

It was a wonderful opportunity to share skills, and for TAG Heuer to renew its support for its friend Kai. His work as part of his +Positively Kai foundation, created in 2015, aims to support a selection of foundations each year which have been set up to increase respect for the ocean and environment amongst young people and raise their awareness of safety issues.

Today, the work of the Nā Kama Kai (Children of the Sea) Foundation has been chosen, which is represented by the Surf Champion Duane DeSoto, who joined Kai for this event. A donation of 10,000 USD organised by TAG Heuer and DFS will go directly to future actions aimed at children in the archipelago.

Next, as you would expect from an engaging, anti-conformist personality such as Kai's, he wanted photographers to immortalise a quirky moment with his board. This is the cool disruptive side of Kai, and this is why TAG Heuer has chosen him as he reflects its slogan #DontCrackUnderPressure: do things seriously… but without taking anything too seriously.

To end this fantastic day, everyone met up at the T Galleria Waikiki for a Hawaiian cocktail-themed evening. More than a hundred guests came to meet Kai Lenny and Duane DeSoto, who were both happy to share their passion and values. Of course, for the perfect end to a surf-themed day, you really need a surf simulator installed in the atrium so that you can continue to have fun with the kids. All in all, a fabulous day. A perfect example of Aloha Spirit.