CYCLING

In cycling, each split second matters. And under pressure, even the smallest timing mistake can wreak havoc on hours of exertion. Official Timekeeper of the dizzying races of the Haute Route, TAG Heuer also supports BMC Racing in building its victories. Precision and synchronisation are these partners’ driving motto. Because once on the gravel, the struggle is far from merely beating other racers – it’s about beating time.

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Made to live to the fullest. Always ready for unexpected challenges.

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There is no finish line, no quitting, no hiding.

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CYCLING

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