AYRTON SENNA

Legendary Formula One phenom

ABOUTABOUT

BIRTH DATE
March 21st, 1960

PLACE OF BIRTH
Sao Paulo, Brazil

KEY FEATURES
Auto racing legend, Formula One champion in 1988, 1990 and 1991, six-time Grand Prix winner and first face of TAG Heuer’s Don’t Crack Under Pressure campaign

Fast, fearless, fun-seeking... with just a hint of magic.

Ayrton Senna, aka “Magic Senna” is still considered one of the best racecar drivers of all time. This Brazilian legend won three Formula One world championships in 1988, 1990 and 1991 and claimed 41 Grand Prix victories and 65 pole positions. Races with this brilliant Brazilian at the wheel were always filled with passion, panache and excitement.

His career was tragically cut short in a crash on May 1st, 1994 at age 34 on the Imola circuit in Italy. He's still remembered as “The King of Monaco” thanks to his six victories in a row at the Grand Prix, a record that no other racer has been able to top to this day.

He’s forever a role model known for pushing himself past his limits, staying focused on the finish line and turning intense pressure into fuel to speed ahead of the pack. He was the face of the very first #dontcrackunderpressure campaign in 1991 and he remains the perfect embodiment of this state of mind and the influence behind TAG Heuer's Ayrton Senna special collection.

AYRTON SENNA

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Ayrton Senna's return to TAG Heuer also marked the reveal of the Senna Collection comprised of four new special-edition timepieces and new dedicated advertising campaign.

Each watch features the famous stylized Senna ‘S’ in red lacquer, on the dial, case back and bezel, complete with a tachymeter scale, giving the timepiece real racing spirit and Senna’s performance touch.

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AYRTON SENNA