Created in 1933 by Charles-Edouard Heuer, the 1st dashboard instrument for automobile and aeroplane was named AUTAVIA (contraction of the words AUTOmobile and AVIAtion). After a disappointing rallye because of its unclear dial, Jack HEUER decides to recreate Autavia as a wrist chronograph, with turning bezel. The result would be one of the most significant timepieces in the history of the company. «It was bold, modern, stylish and highly legible». Since then, Autavia has a long history in design and technology and is considered as the 1st of the Heuer “Big Three”.