June 23, 2015

"The Ultimate Road Race": TAG Heuer on Mexican time for the famous Carrera Panamericana race

A legendary race. The "Pan-Am". It was inaugurated in 1950 on the Pan-American Highway in Mexico, and covers more than 3000 kilometres in 8 days. Considered a dangerous race, the safety rules were very limited: no seat belts, minimal protection on the roads, animals crossing, variable road surfaces… and serious accidents.

The biggest automotive manufacturers of the time were involved from the start: Ferrari, Porsche, Lancia, Mercedes-Benz…The race very quickly became a professional event, notably thanks to the involvement of Juan-Manuel Fangio, who also helped to create the legend. In 1988, the race was revived after a 33-year hiatus in the form of a car rally for classic sports cars built before 1955.

2015 is the first year the race has been an international event: More than 100 cars line up each year for the start in the city of Tuxtla Gutierrez, which will see the race reborn. TAG Heuer will be the Partner and Official Timekeeper for the 2015 edition, which takes place from 16th to 22nd October.

With the 28th edition being held in Europe for the first time, it's no coincidence that the race organisers are today visiting TAG Heuer in Switzerland. The history of cooperation between the two brands goes back more than 50 years. In 1963, Jack Heuer designed the Carrera, a revolutionary, robust chronograph, specifically for racing drivers. Offering excellent readability thanks to its large dial, flange and neat counters, the model has become inseparable from the brand's identity. Quite some symbol.

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, explained: "This race is ingrained in TAG Heuer's DNA: sport, beautiful machines, history, emotion, success, joy, hope, endurance, performance. I am very proud that the organisers of the Carrera Panamericana and its President, Eduardo Leon, have chosen TAG Heuer to present the 2015 edition in Europe. A first, and a choice that honours our strong links and long, shared history."

Eduardo Leon, President of the Carrera Panamericana, added: "Our visit today is a special event. We have chosen Europe, and more specifically TAG Heuer, to host our race. It was a natural choice, given how closely the history of the brand is linked to our race."

To celebrate the event, TAG Heuer presents the special edition Carrera Panamericana watch (only available at the United States and in the Caribbean), created in honour of the race and featuring the exclusive Panamericana seal stamped on the case back, is a Quartz chronograph with Date in steel (43 mm diameter). With its sporty design, black dial, three counters, aluminium bezel with tachometer and sapphire crystal, the watch is water resistant to 100 m.

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