Patrick Dempsey in Switzerland
Patrick Dempsey, a brand ambassador, spent two days in Switzerland. He met with Jack Heuer at the Manufacture. Jean-Claude Biver, CEO of Tag Heuer and President of LVMH’s Watch Division was there to greet Patrick and show him the inner workings of watchmaking.
The second day, as Official Timekeeper of the Haute Route, he was in the Alps to get first hand experience of the event, the world’s highest and toughest cyclosportive that challenges riders to climb some of the most challenging and iconic mountains in Europe over seven days.